Interaction Designer
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Domino's Case Study

Domino's App UX/UI Redesign

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Context

I worked on this project in my spring semester of 2017. It was an individual project, but I had great support from my classmates who contributed during critiques, as well as mentorship from my teachers. 

Responsibilities

Sketching, Conducting Primary & Secondary Research (User Interviews, Co-Creation , Journey Maps, Empathy Maps, User Tests, Mood Boards), Ideation, Storyboarding, Prototyping (Paper, Invision),  Wireframing , High Fidelity Mockups (Adobe Illustrator, Adobe InDesign, Adobe Photoshop), Icon Design, Style Tiles, Presenting (InDesign, Keynote)

goals

The goal of the exercise was to audit an existing experience (in my case the experience of the domino’s pizza app) and let research and user testing guide my design iterations and direction.

 
 
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Design Process

From co creation to early-and-often user testing, I let primary user research direct my design process. 

From research insights, I establish high level design goals as well as context considerations, which I refer back to as I iterate through prototypes and validate my direction. 

 

 
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Inclusive Design

Design for accessibility


My persona's fatigue and inebriation are situational impairments on the spectrum of accessibility, and need to be accounted for in the user experience.

This insight informed my emphasis on clarity of UI text, easy to read images. Accounting for forgetfulness & inattention means incorporating robust design -strong hierarchy, clear navigation, reinforcement of important tasks & information, as well as emphasis on action feedback, as the user might not catch it the first time!

 
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Design for all of us begins with design for each of us.

Getting to the particulars of user contexts, and designing with those specifics in mind, can actually help users without situational impairment navigate more confidently.

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Ideation Sketching

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Brand Guidelines

I kept consistency in Domino's branding with friendly, casual UI text.  I also created style tiles as visual guidelines for future iterations, as this design would live beyond me. 

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